CONCEPT DEVELOPMENT
SERVED by Nohrlund.
SERVED by Nohrlund is a series of three classic cocktails (Mojito, Passion Martini and Bramble) developed and sold by NOHRLUND Organic Cocktails. NOHRLUND is known for their premium pre-mixed cocktails sold primarily at festivals, events and in hotels, restaurants and cafés with outlets all over Denmark. During Summer 2019 the series was developed and the need of creating a proper concept for the three new cocktails occured. The process started right away and within just two weeks, everything from name, bottle, label, POS material, story telling etc. was developed and the concept of SERVED by Nohrlund was finalized. Four weeks later the product landed on the shelves available for sale in both Føtex and Bilka.
